The FD brand has evolved into one of multimedia dimensions, reaching consumers of news by means of print, online products and events throughout the day, seven days a week. The FD is much more than a newspaper. It provides a highly select group of business people with all the news that counts, not only through the pages of the newspaper but also by means of a variety of supplements, online products and events. The FD’s core values are reliability, enrichment, and connection. The FD’s approach, which is based on the reporting of real facts, enriches the information it provides with coherent, penetrating insight. The FD presents all items of news in a positive yet critical fashion, while always looking ahead and staying right on top of events. The FD provides direction and inspiration for the successful enterprise. The mission of the FD is to be the source of news and inspiration for business people.
There is more to BNR than only news. BNR challenges, connects, and inspires. BNR is for ambitious, daring and enterprising people who see opportunities and take control. Those who listen to BNR Nieuwsradio, visit BNR.nl, or attend BNR events get ahead of the rest of the Netherlands. The mission of BNR is to be constantly aware of the challenges posed by current events, and to bring together challenging people, opinions and ideas. Together, the FD and BNR, offer a powerful marketing platform for effective advertising propositions. Specific details on FD and BNR are given in the product matrix.