BNR Debate

BNR Debate

A BNR Debate broadcast can be arranged on any possible location. In a BNR Debate, the various stakeholders and the audience engage in a debate about current social issues. These debates take approximately 1-1,5 hours and can be broadcasted at a later time on BNR Nieuwsradio. The audience consists of both people who have applied in response to the media campaign as well as guests invited by the sponsor.

Benefits for the sponsor

The sponsor is linked to the BNR Debate by its name, logo and pay-off line. This means that the sponsor will be present in all promotional messages. FD Mediagroep will supply audio equipment, a debate moderator, hospitality services, badges, a support servicedesk and project management. The proposal excludes the hiring of a venue, catering and decoration. The sponsor may invite guests to attend the debate. The BNR Debate can also be part of a BNR Theme Day. During those days, the entire radio programme of BNR is devoted to a specific theme. Ask for the possibilities and costs.

Promotion scheme

Radio: 84 promo commercials (4 per day) with a spot length of 30 seconds, of which 5 seconds are dedicated to the sponsor, in the period three weeks prior to the debate, announcing the debate and subject, from Monday to Sunday between 6 a.m. and 8 p.m. 4 sponsor credits (every half hour), opening and closing of the debate with sponsor name announcement and pay-off line of sponsor (“this programme was produced in association with ...”).

Print: 6 full-colour promotional adverts announcing the event in Het Financieele Dagblad (advertisement page), 146 x 222 mm, incl. sponsor logo.

Online: logo sponsor on landing page with possibility to register.


The net/net outlay for this sponsor proposition is € 45.000,-.

About BNR Nieuwsradio

BNR Nieuwsradio is a commercial radio station with an independent editorial staff responsible for the content and set-up of our programmes. BNR Nieuwsradio is a radio station with a strong focus on business news. It couples top-notch journalism with intelligent news shows, outspoken presenters, exciting debates and light-hearted entertainment. Prior to and during the production of the show, we will cooperate with the sponsor to identify suitable themes, subjects and any possible guests. However, the BNR editors retain the final word on which topics will enter the line-up of the show.

BNR Debate
BNR Debate
Facts & Figures
  • Reach promo commercials on BNR Nieuwsradio: 443,000 listeners per week (Source: NLO, Feb-Mar 2016 ).
  • Reach sponsor credits on BNR Nieuwsradio: 40,000 listeners per week (Source: NLO Jan-Feb 2016).
  • Reach promotion in Het Financieele Dagblad: 141,800 readers per day (Source: Mon-Sat NPDM 2017 III)
  • Reach 524,200 unique visitors per month (Source: Adobe Site Catalyst, Jan-Jun 2017)
Sales support +31 (0)20-5928585
Order and traffic +31 (0)20-5928565