BNR De Businessclub

BNR De Businessclub

‘De Businessclub’ is an initiative of the Dutch association for entrepreneurs (MKB Nederland) and BNR Nieuwsradio. This network organisation helps ambitious entrepreneurs to develop themselves, stay up-to-date and improve their business skills by offering them opportunities to meet each other. De Businessclub helps entrepreneurs to find their perfect story. Every year, five meetings are organised in the Randstad (West Netherlands) along with one major event in Groningen. The meetings are set up as a series, but can be attended separately. The umbrella theme of the events is ‘putting your company in the spotlight’. The meetings are interactive and focus on practical issues, exploring themes such as marketing communication, presentation, the elevator pitch and the use of social media. We receive renowned and engaging guests who draw their stories from their own experience. After a preselection, a number of entrepreneurs will make a pitch for their companies to the audience which may earn them free advertising spots on BNR Nieuwsradio. Participants receive the online ‘Bedrijf met een goed verhaal’ badge (‘company with a good story’) at the end of the trajectory.


Becoming a De Businessclub sponsor will make you part of a unique partnership. There is no way to get nearer to your target group of Dutch entrepreneurs. Your brand will have a prominent presence at the events while a major accompanying campaign will be run in the newspaper, on the radio and in the online media.

Promotion scheme

Event: exposure of the sponsor at the venue, including welcoming speech, and exposure in the networking app of the Businessclub used by participants.

Radio: 105 promo commercials of 30 seconds on BNR Nieuwsradio, including 5 seconds for sponsor.

Print: 4 adverts, 296 mm by 106 mm, in Het Financieele Dagblad, including sponsor logo.

Online: 210,000 leaderboard impressions on and, including sponsor logo. Option to share content on

Social media: logo on Facebook and Twitter pages. Up to 24 sponsored messages per year.


Exclusive sponsorship of De Businessclub is € 140,000 for a 12-month period, or € 75,000 in the case of two or more sponsors.  Exclusive of VAT, agency discounts do not apply.

About BNR Nieuwsradio

BNR Nieuwsradio is a commercial radio station with an independent editorial staff responsible for the content and set-up of our programmes. While identifying themes, topics and speakers is done in cooperation with sponsors, the editors of BNR decide which topics will enter the line-up of the show.

Facts & Figures
  • An initiative of MKB-Nederland and BNR Nieuwsradio.
  • Interactive and practise sessions.
  • Conversations with Dutch entrepreneurs. Experts provide vision and interpretation.
  • Access to the BNR and MKB network.
  • Reach promo commercials on BNR Nieuwsradio: 463,000 listeners per week (Source: NLO, Feb-Mar 2016 ).
  • Reach leaderboards and 210,000 impressions.
  • Reach promotion in Het Financieele Dagblad: 141,800 readers per day (Source: Mon-Sat NPDM 2017 III)
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