BNR Duurzaam (Sustainability) can refer to a great many things: from business and production processes to consumer behaviour, investments, politics and human resources, to name but a few. BNR Duurzaam presenter Harm Edens sheds light on a wide variety of topics taking sustainability as his starting point, with the intention of finding feasible and realistic solutions. The show is packed with exciting and interesting studio guests, arresting reports and all of the latest news on sustainability issues.
Radio: 18 promo commercials with a spot length of 25 seconds of which 5 seconds are dedicated to the sponsor. Radio: a minimum of 8 sponsor credits per week of 5 seconds each (“this programme was produced in association with ...”). Print: 1 advert, 96 mm by 108 mm, in Het Financieele Dagblad, including sponsor logo. Online: 1 programme page including content and banners from the sponsor.
In the case of exclusive sponsorship, the net/net sponsor contribution for a one-year sponsorship is € 200,000. In the case of shared sponsorship, the net/net sponsor contribution for a one-year sponsorship is € 125,000 per sponsor (with a minimum of two and maximum of three sponsors) on the basis of trade exclusivity.
About BNR Nieuwsradio
BNR Nieuwsradio is a commercial radio station with an independent editorial staff responsible for the content and set-up of our programmes. BNR Nieuwsradio is a radio station with a strong focus on business news. It couples top-notch journalism with intelligent news shows, outspoken presenters, exciting debates and light-hearted entertainment. Prior to and during the production of the show, we will cooperate with the sponsor to identify suitable themes, subjects and any possible guests. However, the BNR editors retain the final word on which topics will enter the line-up of the show.