BNR Duurzaam

BNR Duurzaam

BNR Duurzaam (Sustainability) can refer to a great many things: from business and production processes to consumer behaviour, investments, politics and human resources, to name but a few. BNR Duurzaam presenter Harm Edens sheds light on a wide variety of topics taking sustainability as his starting point, with the intention of finding feasible and realistic solutions. The show is packed with exciting and interesting studio guests, arresting reports and all of the latest news on sustainability issues.

Promotion scheme

Radio: 18 promo commercials with a spot length of 25 seconds of which 5 seconds are dedicated to the sponsor. Radio: a minimum of 8 sponsor credits per week of 5 seconds each (“this programme was produced in association with ...”). Print: 1 advert, 96 mm by 108 mm, in Het Financieele Dagblad, including sponsor logo. Online: 1 programme page including content and banners from the sponsor.

Outlay

In the case of exclusive sponsorship, the net/net sponsor contribution for a one-year sponsorship is € 200,000. In the case of shared sponsorship, the net/net sponsor contribution for a one-year sponsorship is € 125,000 per sponsor (with a minimum of two and maximum of three sponsors) on the basis of trade exclusivity.

About BNR Nieuwsradio

BNR Nieuwsradio is a commercial radio station with an independent editorial staff responsible for the content and set-up of our programmes. BNR Nieuwsradio is a radio station with a strong focus on business news. It couples top-notch journalism with intelligent news shows, outspoken presenters, exciting debates and light-hearted entertainment. Prior to and during the production of the show, we will cooperate with the sponsor to identify suitable themes, subjects and any possible guests. However, the BNR editors retain the final word on which topics will enter the line-up of the show.

Radio host Harm Edens
Radio host Harm Edens
Facts & Figures
  • Broadcast: Monday 15:30-16:00
  • Presenter: Harm Edens
  • Broadcast reach (including its repeat): 94,000 listeners per week (Source: NLO, avg. cum. weekly reach Jan-Jun 2017)
  • Reach of BNR Nieuwsradio promo commercials: 184,000 listeners per week
  • Reach of BNR Nieuwsradio sponsor credits: 95,000 per week
  • Reach of adverts in Het Financieele Dagblad 141,800 readers per day (Source: Mon-Sat NPDM 2017 III)
Contact
Sales support salessupport@fd.nl +31 (0)20-5928585
Order and traffic order@fd.nl +31 (0)20-5928565
English
English
Nederlands
Nederlands