FD Persoonlijk On Air on location

FD Persoonlijk On Air on location

FD Persoonlijk On Air is the radio version of the successful FD Persoonlijk weekend magazine. Each Saturday morning, from 10 am to 11 am, radio host Paul Laseur looks for the good things in life: travel, good food, culture, music, fashion and design. The show features prominent guests from business, politics and the cultural world who talk about the other side of their lives, where work and personal life touch.

The FD Persoonlijk On Air show can be recorded and broadcast live from your own company premises or any other preferred location. Its format is the ideal backdrop to your own event and networking activities, such as off air discussions, pitch training workshops, seminars, opening ceremonies and product launches. Your guests as well as those who may be passing by will see and hear the show. Invite your customers and business contacts and live a unique radio experience. Moreover, your location will be an integral part of all promotional messages.

Promotion scheme

Radio: 6 promo commercials of 30 seconds on BNR Nieuwsradio, involving the announcement of the broadcast including reference to the sponsor. These promo commercials are aired on Mon-Sun between 6 am and 8 pm. 42 radio spots of 20 seconds on BNR Nieuwsradio, aired on Mon-Sun between 6 am and 8 pm, carrying the sponsor’s own message.

Print: 1 advert, 96 by 108 mm, announcing the broadcast in Het Financieele Dagblad on the day of the broadcast, including reference to the sponsor. 1 advert, 96 by 108 mm in Het Financieele Dagblad on the day of the broadcast, with the sponsor’s own message.

Online: leaderboard on BNR.nl, 30.000 impressions in the week prior to the broadcast, including reference to the sponsor.

Event: exposure during the live broadcast.

Outlay

First option: net/net outlay per broadcast on location €15.000,- Second option: net/net outlay including commercial production (with value of € 2.500,-) €17.500,-

About BNR Nieuwsradio

BNR Nieuwsradio is a commercial radio station with an independent editorial staff responsible for the content and set-up of our programmes. BNR Nieuwsradio is a radio station with a strong focus on business news. It couples top-notch journalism with intelligent news shows, outspoken presenters, exciting debates and light-hearted entertainment. Prior to and during the production of the show, we will cooperate with the sponsor to identify suitable themes, subjects and any possible guests. However, the BNR editors retain the final word on which topics will enter the line-up of the show.

Radio host of FD Persoonlijk On Air: Paul Laseur
Radio host of FD Persoonlijk On Air: Paul Laseur
Facts & Figures
  • Broadcast: Saturday 10 am – 11 am
  • Live from your location of choice
  • Radio host: Paul Laseur
  • Reach program (including repeats): 88,000 listeners per week (Source: NLO Jan - Jun 2017)
  • Reach promo commercials: 77,000 listeners (Source: NLO, period feb-mar 2016)
  • Reach radio spots: 285,000 listeners (Source: NLO, period feb-mar 2016)
  • Reach promotion in Het Financieele Dagblad: 132,500 readers per day (Source: mon-sat NPDM 2017 incl NPM 2017-II)
Contact
Sales support salessupport@fd.nl +31 (0)20-5928585
Order and traffic order@fd.nl +31 (0)20-5928565
English
English
Nederlands
Nederlands