BNR Zakendoen on location

BNR Zakendoen on location

‘BNR Zakendoen’ focuses on the news from a business perspective. Dutch top entrepreneurs and the local business community meet at business hot spots. The program is broadcasted every weekday between 10 and 12 am and is repeated several times during the week and on weekends. Listeners tune in to ‘BNR Zakendoen’ for quick updates of the economic news, for inspiration, and for tips and management advice boosting their careers. ‘BNR Zakendoen’ is presented alternately by four knowledgeable presenters. Every day, the broadcast is co-hosted by a guest from the business community, the scientific world or from financial journalism who share their views on current affairs. You can invite your business contacts and company staff to attend a ‘BNR Zakendoen’ broadcast. It is the ideal backdrop for your networking events, such as off-air debates, pitch training, seminars, openings and product launches.

Promotion scheme

Radio: 30 promo commercials of 30 seconds on BNR Nieuwsradio, involving the announcement of the broadcast including reference to the sponsor or sponsors. These promo commercials are aired six times daily on Mon-Fri between 6 am and 8 pm. Production of spot included. 10 radio tag-ons of 10 seconds on BNR Nieuwsradio, aired on Mon-Fri between 6 am and 8 pm (two spots per day), carrying the sponsor’s own message. Production of spot included. 6 sponsor credits per broadcast, involving an announcement of the broadcast with mention of the sponsor’s name (“this programme was produced in association with ...”).

Print: 5 adverts (1 each broadcast day, size 96 x 108 mm,) announcing the broadcast in Het Financieele Dagblad and including the logo(s) of the sponsor(s).

Online: various possibilities on the programme page, including display advertising and publishing content. Tailored to your needs.

Event: exposure during the live broadcast 12 times a year, a broadcast is produced from a location of your choice (optional).


Option 1: net / net investment per location broadcast € 15,000, -. Option 2: net / net investment including spot production (worth € 2.500) € 17,500,-.

About BNR Nieuwsradio

BNR Nieuwsradio is a commercial radio station with an independent editorial staff responsible for the content and set-up of our programmes. BNR Nieuwsradio is a radio station with a strong focus on business news. It couples top-notch journalism with intelligent news shows, outspoken presenters, exciting debates and light-hearted entertainment. Prior to and during the production of the show, we will cooperate with the sponsor to identify suitable themes, subjects and any possible guests. However, the BNR editors retain the final word on which topics will enter the line-up of the show.

Presenters Annette van Soest and Thomas van Zijl
Presenters Annette van Soest and Thomas van Zijl
Facts & Figures
  • Broadcast: Monday - Friday from 10.00 am to 12.00 pm
  • Live from the business hot spots in the Netherlands
  • Repeated 10x per week
  • Presenters: Annette van Soest and Thomas van Zijl
  • Broadcast reach: 149,000 listeners per week (Source: NLO, avg. cum. weekly reach Jan-Jun 2017)
  • Reach of BNR Zakendoen promo commercials: 246,000 luisteraars per week (Source: NLO, Jan-Feb 2016)
  • Reach of adverts in Het Financieele Dagblad 141,800 readers per day (Source: Mon-Sat NPDM 2017 III)
Sales support +31 (0)20-5928585
Order and traffic +31 (0)20-5928565