BNR Digitaal

BNR Digitaal

Robot journalism and cybercrime, social media and data security, drones and dashcams. BNR Digitaal is about everything that has to do with digitalization. Presenter Herbert Blankesteijn discusses with relevant guests the news, trends and developments that affect life, work and society. Many recurring topics are privacy, drones, robots and virtual reality.

Benefits for the sponsor

The sponsor will be present in all promotional messages related to the show by means of the sponsor’s name, logo and payoff line. Additionally, the sponsor may choose to place its own content on the programme page of the radio show, including commercial content (URL: Finally, the sponsor has the right to use or reuse, for its own purposes, all content of BNR Digitaal for so long as the source is credited.

Promotion scheme

Radio: 18 promo commercials with a spot length of 25 seconds of which 5 seconds are dedicated to the sponsor. Radio: a minimum of 8 sponsor credits per week of 5 seconds each (“this programme was produced in association with ...”). Print: 1 advert, 96 mm by 108 mm, in Het Financieele Dagblad, including sponsor logo. Online: 1 programme page including content and banners from the sponsor.


In the case of exclusive sponsorship, the net/net sponsor contribution for a one-year sponsorship is € 200,000. In the case of shared sponsorship, the net/net sponsor contribution for a one-year sponsorship is € 125,000 per sponsor (with a minimum of two and maximum of three sponsors) on the basis of trade exclusivity.

About BNR Nieuwsradio

BNR Nieuwsradio is a commercial radio station with an independent editorial staff responsible for the content and set-up of our programmes. BNR Nieuwsradio is a radio station with a strong focus on business news. It couples top-notch journalism with intelligent news shows, outspoken presenters, exciting debates and light-hearted entertainment. Prior to and during the production of the show, we will cooperate with the sponsor to identify suitable themes, subjects and any possible guests. However, the BNR editors retain the final word on which topics will enter the line-up of the show.

Facts & Figures
  • Broadcast: Wednesday 3 pm – 3:30 pm. Repeated: at least 5x per week
  • Presenter: Herbert Blankesteijn
  • Broadcast reach (including its repeat): 92.000 listeners (Source: NLO, avg. cum. weekly reach Jan-Jun 2017)
  • Reach of BNR Nieuwsradio promo commercials: 200,000 listeners per week (Source: NLO Jan-Feb 2016)
  • Reach of BNR Nieuwsradio sponsor credits: 84,000 per week (Source: NLO Jan-Feb 2016)
  • Reach of adverts in Het Financieele Dagblad 141,800 readers per day (Source: Mon-Sat NPDM 2017 III)
Sales support +31 (0)20-5928585
Order and traffic +31 (0)20-5928565