BNR Ask Me Anything

BNR Ask Me Anything

This program BNR news radio emits a new, refreshing sound. It is an informative, positive and forward looking program which presenter Jörgen Raymann every working day he chooses a newstopic. In the morning the presenter announces the topic of the day via social media by calling on listeners to ask questions. Between 14:00 to 15:00 experts are sought to answers these questions.

Benefits for the sponsor

By linking your name to BNR Ask Me Anything, you claim the most innovative and interactive program of BNR. A radio program with the participation of our listeners. The target group is young, critical and "social”  by nature. These early adopters are an interesting commercial target group since they have significant impact within their network. As a sponsor you can connect your name, slogan and logo to the program. This means that you're visible or audible in all promotional communications. On the online application page of BNR.nl you are free to post content.

Promotion scheme

Radio: 28 promo commercials with a spot length of 30 seconds of which 5 seconds are dedicated to the sponsor. Radio: a minimum of 20 sponsor credits per week of 5 seconds each (“this program was produced in association with ...”). Print: 2 advert, 96 mm by 108 mm, in Het Financieele Dagblad, including sponsor logo. Online: 1 program page including content and banners from the sponsor.

Outlay

In the case of exclusive sponsorship, the agency net sponsor contribution for a one-year sponsorship is € 325,000. In the case of shared sponsorship, the agency net sponsor contribution for a one-year sponsorship is € 175,000 per sponsor (with a minimum of two and maximum of three sponsors) on the basis of trade exclusivity.

About BNR Nieuwsradio

BNR Nieuwsradio is a commercial radio station with an independent editorial staff responsible for the content and set-up of our programmes. BNR Nieuwsradio is a radio station with a strong focus on business news. It couples top-notch journalism with intelligent news shows, outspoken presenters, exciting debates and light-hearted entertainment. Prior to and during the production of the show, we will cooperate with the sponsor to identify suitable themes, subjects and any possible guests. However, the BNR editors retain the final word on which topics will enter the line-up of the show.

BNR presentor Jörgen Raymann
BNR presentor Jörgen Raymann
Facts & Figures
  • Broadcast: every workday 14:00 - 15:00 PM
  • Presenter: Jörgen Raymann
  • Broadcast reach (live): 87,000 listeners per day (Source: NLO, avg. cum. weekly reach Jan-Jun 2017)
  • Reach of promo commercials and sponsor credits: to be determined
  • Reach of adverts in Het Financieele Dagblad: 141.800 readers per day (Source: Mon-Sat NPDM 2017 III)
  • Twitteraccount BNR Nieuwsradio: 107,000 followers
  • Facebook account BNR Nieuwsradio: 25,000 likes
  • Twitteraccount Jörgen Raymann: 66,000 followers
  • Facebook account Jörgen Raymann: 16,000 likes
Contact
Sales support salessupport@fd.nl +31 (0)20-5928585
Order and traffic order@fd.nl +31 (0)20-5928565
English
English
Nederlands
Nederlands